ANSOME

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Ansome

Ansome

The best introduction to Ansome is to watch his performing live. 
 ANSOME finds himself well-poised. A relatively new name in UK techno, he’s beginning to see the fruits of a couple years of hard work spent running two labels: Discos Dead from 2013 until 2014 and now South London Analogue Material (S.L.A.M.), a platform for both his own releases and those of like-minded producers. A university student whose background lies in electronic music and sound design, Kieran Whitefield, for Ansome is he, moved to London for study, with the city becoming the centre of his musical interests as he immersed himself in the sounds of fellow Londoner Ali Wells, aka Perc, and his Perc Trax label, which has risen to international acclaim in recent years by pushing its sound in ever harsher and more experimental directions. Recent releases by Truss, Yuji Kondo, Mondkopf, Forward Strategy Group and others land quite far from the hefty sound Perc initially became known for, with Ansome, due to release an EP on the label shortly, emerges as one of the noisiest, pursuing gritty sonics through hardware-based, industrial-leaning experimentation that has been well documented in videos of his scorching live PA sets. Of course industrial music and techno is nothing new in the UK, as borne out by the long, intertwined history of the two genres, starting in the late 80s and continuing with the heyday of harshness ushered in by Surgeon, Regis, James Ruskin, The 65D Mavericks and many others. Inspired by both this and the newer outcroppings of the sound, arising as much from a return to hardware-based production methods as they have from a general resurgence of industrial and experimental sounds on techno dancefloors, Whitefield has become quite suddenly in demand. Young producers often find themselves not quite free to do as they wish in a market that frequently rewards conservative approaches more handsomely than it does more radical ones. Based both on experience and the luck of joining the fray when the strictures have loosened somewhat, Ansome has used the freedom afforded him to push his sound over the short course of time he’s been releasing.

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